Step by step approach to design and launch of Youtube ads

Creating a YouTube ad can be a great way to promote your product, service, or brand to a targeted audience. The pre requisites for the same are:

Google Ads Account: You’ll need a Google Ads account to set up and manage your YouTube ad campaign. This is where you define your target audience, budget, and bidding strategy.
Basic Understanding of Ad Platforms: Familiarity with how online advertising platforms work will be helpful. YouTube Ads is part of the larger Google Ads platform.
Budget: While there’s no minimum spend requirement, having a budget allocated for your ad campaign is important.
Marketing Knowledge: A general understanding of marketing principles will help you tailor your ad for better results

Lets have a look at the journey of creating a YouTube Ad of Maybelline ” The Colossal Mascara”

STEP 1: Set objective

STEP 2: Click on Save and Continue. Then, select the campaign type.

STEP 3: Give Campaign Name and set location for the Ad.

STEP 4: Select Language and bidding strategy.

STEP 5: Add Sitelinks. These are additional links that appear under certain Google search results, specifically those for websites or brands. They are not part of the website itself, but rather shortcuts displayed by Google to help users navigate directly to relevant sections of the website.