Digital Marketing Step by Step (Free Course)
This free course takes you through digital marketing step by step: from making a plan, to building a website, to SEO, content, analytics and paid ads. Each lesson is a…
Take better marketing decisions with data
Learn how marketing works, and how to use analytics, data science and machine learning to make better marketing decisions. Free lessons and courses on Marketing Management, Strategic Marketing, Digital Marketing, CRM, marketing analytics and predictive machine learning.
What you can learn here
Strategic Marketing
Marketing Management and Strategic Marketing: choose the right customers, position your brand and plan growth.
Lessons coming soonDigital marketing
SEO, Google Ads, Meta and LinkedIn ads, Google Analytics 4 and campaign measurement.
Read Digital marketing postsCRM
Customer relationship management and customer analytics to keep and grow customers.
Read CRM postsStatistics
Marketing analytics with R: describe your data, test your ideas and build models.
Read Statistics postsData Science
Data science and predictive machine learning with R, used to take marketing decisions.
Read Data Science postsMarketing Research
Analyse research data and use the results to take marketing decisions.
Read Marketing Research postsBlog categories
26 posts
Digital marketing
How Businesses Improve Visibility With Better Content Planning
25 posts
Data Science
Steps to install R packages in R studio
16 posts
Statistics
When to use different statistical test for your business problems?
3 posts
Courses
Data Science with R: From Basics to Machine Learning (Free Course)
2 posts
CRM
How to link wordpress website with HubSpot CRM
2 posts
Marketing Research
Step by step approach to analyze data to publish research papers in Top journals
1 post
Performance Marketing
How to link Meta ads cost data to Google Analytics 4 Account?
Latest from the blog
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Digital marketing
How to link Meta ads cost data to Google Analytics 4 Account?
Google analytics 4 has introduced a new feature to import your meta ads cost data to your Google Analytics 4 Account. Here is the step-by-step approach to implement the same.…
Statistics
When to use different statistical test for your business problems?
In business decision-making, choosing the right statistical test is as important as collecting the right data. Whether you’re evaluating marketing campaigns, pricing strategies, employee productivity, or customer churn, your research…
Digital marketing
How to Optimise Click-Through Rate (CTR): A Platform-Wise Digital Advertising Guide with Examples
How to Optimise Click-Through Rate (CTR): A Platform-Wise Digital Advertising Guide with Examples Click-Through Rate (CTR) is one of the most visible performance metrics in digital advertising, yet its optimisation…
Dr. Ateeque Shaikh
Associate Professor of Marketing, IIM Jammu
Dr. Ateeque Shaikh teaches Marketing Strategy, Customer Relationship Management and Digital Marketing at IIM Jammu. Earlier he worked with NIBM Pune, SCMHRD Pune and Tata Trusts. His research covers distribution channels, retailing and franchising, digital marketing and customer analytics.
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