How to Automate Content Publishing on WordPress Using a Claude Skill
Writing a post is only half the job. You still have to copy it into WordPress, fix the headings, rebuild the tables and check the format. If you post often,…
Take better marketing decisions with data
Learn how marketing works, and how to use analytics, data science and machine learning to make better marketing decisions. Free lessons and courses on Marketing Management, Strategic Marketing, Digital Marketing, CRM, marketing analytics and predictive machine learning.
What you can learn here
Strategic Marketing
Marketing Management and Strategic Marketing: choose the right customers, position your brand and plan growth.
Lessons coming soonDigital marketing
SEO, Google Ads, Meta and LinkedIn ads, Google Analytics 4 and campaign measurement.
Read Digital marketing postsCRM
Customer relationship management and customer analytics to keep and grow customers.
Read CRM postsStatistics
Marketing analytics with R: describe your data, test your ideas and build models.
Read Statistics postsData Science
Data science and predictive machine learning with R, used to take marketing decisions.
Read Data Science postsMarketing Research
Analyse research data and use the results to take marketing decisions.
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38 posts
Digital marketing
How to Automate Content Publishing on WordPress Using a Claude Skill
25 posts
Data Science
Steps to install R packages in R studio
16 posts
Statistics
When to use different statistical test for your business problems?
3 posts
Courses
Data Science with R: From Basics to Machine Learning (Free Course)
2 posts
CRM
How to link wordpress website with HubSpot CRM
2 posts
Marketing Research
Step by step approach to analyze data to publish research papers in Top journals
1 post
Performance Marketing
How to Link Meta Ads Cost Data to Google Analytics 4?
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Channel Attribution in Google Analytics 4 (GA4)
How channel attribution works in Google Analytics 4: key events, attribution models, lookback windows, model comparison and conversion paths.
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How to Create a Content Marketing Plan for Your Business?
Steps to create a content plan: audience, brand story, competitor analysis, topics and headlines mapped to the ToFu, MoFu and BoFu stages of the funnel.
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How to Set Up Meta Pixel for Facebook Ads?
Step-by-step guide to create a Meta Pixel in Events Manager and add the pixel code to your website, so Facebook and Instagram ads can track results.
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Blog Resources for Website Development
A list of guides to launch, set up and improve a WordPress website, from hosting and themes to SEO basics and AdSense.
Dr. Ateeque Shaikh
Associate Professor of Marketing, IIM Jammu
Dr. Ateeque Shaikh teaches Marketing Strategy, Customer Relationship Management and Digital Marketing at IIM Jammu. Earlier he worked with NIBM Pune, SCMHRD Pune and Tata Trusts. His research covers distribution channels, retailing and franchising, digital marketing and customer analytics.
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