Content format for consumer engagement and digital marketing

The following are the dominant content format being used for boosting consumer engagement. This content could be in the form of either Text, image or video or a combination of three formats. 

  1. Blogs / Articles
  2. Case Studies
  3. Podcasts
  4. Testimonials
  5. Infographics
  6. User Generated and curated content
  7. Social Media posts
  8. E-books
  9. Newsletters
  10. FAQs
  11. Press releases
  12. White Papers
  13. Answering on Quora
  14. Email Marketing
  15. White papers\
  16. Templates
  17. E-Books
  18. Courses
  19. Presentations
  20. Videos
  21. Webinars
  22. Guest Posts
  23. Interviews
  24. Q&A/Ask Me Anything / Polls / Surveys
  25. Company News
  26. Product Announcements
  27. Comparisons
  28. Contests
  29. Calculators
  30. Forums
  31. Questions / Quizzes
  32. Product reviews
  33. Product demos
  34. Live Streams
  35. Awards
  36. Fliers/Brochures/Tear Sheets
  37. Checklists

 

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