Associate Professor of Marketing, IIM Jammu
Programme Director, Executive Programme in Digital Marketing (EPDM)
Profile
Ateeque Shaikh is an Associate Professor of Marketing at the Indian Institute of Management (IIM) Jammu and the Programme Director of the Executive Programme in Digital Marketing (EPDM). He completed his Fellow Programme (PhD) at the Institute of Rural Management Anand (IRMA), Gujarat. He also holds a B.Tech in Chemical Technology from the Institute of Chemical Technology (formerly UDCT), Mumbai.
Earlier, he worked with the National Institute of Bank Management (NIBM), Pune; the Symbiosis Centre for Management and Human Resource Development (SCMHRD), Pune; and the Tata Trusts.
His research areas are distribution channels, retailing and franchising, digital marketing, and customer relationship management. His research papers have appeared in international journals, and he has won best paper awards at the Academy of Marketing Conference in the UK and at IIM Ahmedabad.
He teaches courses such as Strategic Marketing with Simulation, Customer Relationship Management with Cases, and Digital Marketing, using an experiential and immersive approach.
He runs Data Science Vidhya to share free lessons and courses on data science, statistics and digital marketing.
- Courses taught
- Marketing Management, Strategic Marketing, Customer Relationship Management, Digital Marketing, Marketing and Customer Analytics
- Research areas
- Franchising and fairness in channel relationships, customer analytics, consumer behaviour and market orientation
- Tools
- Excel, R and Python
- Marketing tech and automation
- HubSpot, Salesforce, Claude, n8n, Zapier
Executive training
I offer executive training programmes in Digital Marketing, Customer Relationship Management and Strategic Marketing. For a programme for your team, write to me through the Get in Touch page.
Executive Programme in Digital Marketing, Batch 8, IIM Jammu
- Starts 28 November 2026
- Live online
- Saturdays, 3 hours
- 6 months
- Fee: Rs 60,000 + GST
Each group launches a real e-commerce business with a live Shopify store and runs real campaigns with real budgets. We have completed 7 batches of the programme and trained more than 250 digital marketers.
Certificate of Completion / Participation, subject to attendance and completion of project work. Phone: +91-8899255650
Scholarships, honours and awards
- Research paper adjudged as one of the top 3 papers of the 6th IIMA (India) Conference on Marketing in Emerging Economies (2014)
- Best paper award at the 49th Academy of Marketing Conference (2016), Newcastle Business School, UK
- Teaching Excellence Award, 2022, IIM Jammu
- Service Excellence Award, 2026, IIM Jammu
Selected research
- Roy, R., & Shaikh, A. (2024). The impact of online consumer review confusion on online shopping cart abandonment: A mediating role of perceived risk and moderating role of mindfulness. Journal of Retailing and Consumer Services, 81, 103941.
- Shaikh, A., Sharma, D., Vijayalakshmi, A., & Yadav, R. S. (2018). Fairness in franchisor–franchisee relationship: an integrative perspective. Journal of Business & Industrial Marketing, 33(4), 550-562.
- Mukerjee, K., & Shaikh, A. (2019). Impact of customer orientation on word-of-mouth and cross-buying. Marketing Intelligence & Planning, 37(1), 97-110.
Contact
Email: datasciencevidhya@gmail.com or use the Get in Touch page.
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