The following are the dominant content format being used for boosting consumer engagement. This content could be in the form of either Text, image or video or a combination of three formats.
- Blogs / Articles
- Case Studies
- Podcasts
- Testimonials
- Infographics
- User Generated and curated content
- Social Media posts
- E-books
- Newsletters
- FAQs
- Press releases
- White Papers
- Answering on Quora
- Email Marketing
- White papers\
- Templates
- E-Books
- Courses
- Presentations
- Videos
- Webinars
- Guest Posts
- Interviews
- Q&A/Ask Me Anything / Polls / Surveys
- Company News
- Product Announcements
- Comparisons
- Contests
- Calculators
- Forums
- Questions / Quizzes
- Product reviews
- Product demos
- Live Streams
- Awards
- Fliers/Brochures/Tear Sheets
- Checklists