Quick answer: The main content formats in content marketing are text (blogs, case studies, e-books, newsletters), images (infographics, carousels) and video (short videos, webinars, YouTube). Choose the format by funnel stage: short, visual content for awareness, and detailed guides, case studies and demos for consideration and conversion.
The following are the dominant content format being used for boosting consumer engagement. This content could be in the form of either Text, image or video or a combination of three formats.
- Blogs / Articles
- Case Studies
- Podcasts
- Testimonials
- Infographics
- User Generated and curated content
- Social Media posts
- E-books
- Newsletters
- FAQs
- Press releases
- White Papers
- Answering on Quora
- Email Marketing
- White papers\
- Templates
- E-Books
- Courses
- Presentations
- Videos
- Webinars
- Guest Posts
- Interviews
- Q&A/Ask Me Anything / Polls / Surveys
- Company News
- Product Announcements
- Comparisons
- Contests
- Calculators
- Forums
- Questions / Quizzes
- Product reviews
- Product demos
- Live Streams
- Awards
- Fliers/Brochures/Tear Sheets
- Checklists
Frequently asked questions
Which content format gets the most engagement?
Short video and visual posts usually get the most engagement on social media. Detailed guides and case studies work better for leads.
How do I choose content formats for my business?
Start with where your audience spends time and what question they have at each funnel stage, then pick two or three formats you can produce well.