Quick answer: A title tag is the clickable headline Google shows in search results. In WordPress, you set it in your SEO plugin box below the editor (Yoast SEO, Rank Math or All in One SEO). Keep it under about 60 characters, put the main keyword near the start and make it describe the page.
To write a Title Tag for a WordPress website, follow these steps:
Method 1: Using Yoast SEO Plugin (Recommended)
Install & Activate Yoast SEO (Go to Plugins > Add New > Search for Yoast SEO > Install & Activate).
Go to the Page/Post Editor where you want to add the title tag.
Scroll down to the Yoast SEO Meta Box.
Find the SEO Title field and enter your title tag (Example: IIM IPM Admission | Best IIMs for IPM | IPMAT Exam Preparation).
Click Update or Publish to save changes.
Method 2: Using Rank Math SEO Plugin
Install & activate Rank Math SEO (similar to Yoast).
Edit your page/post and scroll down to the Rank Math SEO section.
Add your Title Tag in the SEO Title field.
Save changes.
Method 3: Editing the Theme’s Header.php (Manual Method)
Go to Appearance > Theme Editor.
Find header.php and locate the <title> tag.
Modify it like this:
html
Copy
Edit
<title>IIM IPM Admission | Best IIMs for IPM | IPMAT Exam Preparation</title>
Click Update File to save changes.
Using an SEO plugin like Yoast SEO or Rank Math is the best way, as it makes customization easier and follows best SEO practices.
Frequently asked questions
What is the ideal length of a title tag?
Keep it under about 60 characters so Google does not cut it off in search results.
Is the title tag the same as the post title?
Not always. The post title is the heading on the page. The title tag is what shows in Google and the browser tab. SEO plugins let you set them separately.
Should I add my brand name to the title tag?
Yes, if there is space. Put the main keyword first and the brand name at the end.