Quick answer: In GA4, go to Admin → Data import, create a data source, choose Meta as the source and connect your Meta ad account. GA4 then shows Meta ad cost next to sessions and key events, so you can compare cost per key event across channels.
Google analytics 4 has introduced a new feature to import your meta ads cost data to your Google Analytics 4 Account.
Here is the step-by-step approach to implement the same.
- Go to your Google analytics account
- Settings
- Click on “Data Import”
- Create Data Source
- Name the data Source
- Drop down menu- Data Source – Choose Meta
- Click on Connect
Frequently asked questions
Why import Meta ad cost into GA4?
Without cost data, GA4 shows traffic and key events from Meta but not what you paid for them. With cost data you can calculate cost per key event and ROAS in one place.
Do my UTM tags need to match?
Yes. Use consistent UTM source, medium and campaign values in your Meta ads so GA4 can join the cost data to the right traffic.
