This free course takes you through digital marketing step by step: from making a plan, to building a website, to SEO, content, analytics and paid ads. Each lesson is a blog post on this site. Read the lessons in the order given below.
Who this course is for
Students, business owners and working professionals who want to learn digital marketing by doing it.
What you will learn
- How to make a digital marketing plan
- How to set up a WordPress website and the plugins it needs
- How to improve your website for search engines (SEO)
- How to plan and create content
- How to track results with Google Analytics 4
- How to run ads on Google, YouTube, LinkedIn and Twitter, and improve their results
- How to earn from your website with Google AdSense
Lessons
26 lessons. Read them in this order.
Module 1 Plan
- How-to-learn-digital-marketing-a-hands-on-practical-approach
- How to develop Digital Marketing plan for a business organization using ChatGPT?
- Digital Marketing agency pricing models: Retainer vs performance vs project
- B2B sales pipeline
Module 2 Build your website
- How to design a self hosted WordPress website using hostinger?
- 10 Important plugin for your word press website
Module 3 SEO
- What is Search Engine Optimization (SEO) ?
- What is Technical SEO?
- How to add a title tag to word press website?
- How to set up canonical url for a wordpress website?
- Create XML sitemap and submit to google search console of WordPress website
- How to check Backlink profile of a website?
Module 4 Content
- How Businesses Improve Visibility With Better Content Planning
- Content format for consumer engagement and digital marketing
- Tools for content creation for social media marketing
Module 5 Measure
Module 6 Paid ads
- Google search ads: Step by step approach to launch google search ads
- Google Display Ad sizes ?
- Step by step approach to design and launch of Youtube ads
- Launch LinkedIn Ads: Step-by-Step Guide
- How to create twitter ad account and launch twitter ad campaign?
- Automated bidding strategy and campaign goals
- How to Optimise Click-Through Rate (CTR): A Platform-Wise Digital Advertising Guide with Examples
- How to link Meta ads cost data to Google Analytics 4 Account?