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Digital Marketing Step by Step

Learn digital marketing by doing it: from making a plan and building a website, to SEO, analytics and launching a Google Search ad. Taught by Dr Ateeque Shaikh, Associate Professor of Marketing, IIM Jammu.

  • 21 video lessons
  • 26 reading lessons
  • Free
  • Progress tracking
  • Certificate of completion
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Part 1: Video lessons

Create a free account to watch the videos. Lessons open one by one, and your progress is saved.

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Lessons open one by one. Finish a lesson to unlock the next. Your progress is saved, and you get a certificate of completion at the end.

  • 21 video lessons
  • Progress tracking
  • Certificate of completion
  • Free

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Section 1

Introduction to Digital Marketing

6 lessons
  1. 1.1Introduction to Digital Marketing (Locked)
  2. 1.2Traditional vs Digital Advertising Market (Locked)
  3. 1.3How to Learn Digital Marketing (Locked)
  4. 1.4Design Elements of a WordPress Website for Learning Digital Marketing (Locked)
  5. 1.5Consumer Marketing Funnel (Locked)
  6. 1.6Digital Marketing Sales Funnel (Locked)
Section 2

Google Search Ads

15 lessons

These lessons were recorded in 2022. Google Ads screens may look different today; the steps and logic are the same.

  1. 2.1Google Ads Fundamentals: Ad Account Structure (Locked)
  2. 2.2Different Types of Google Ads (Locked)
  3. 2.3Objective of an Ad Campaign and the Consumer Funnel (Locked)
  4. 2.4Crafting Google Search Ads: Basic Elements (Locked)
  5. 2.5Concept of Keyword and Negative Keyword (Locked)
  6. 2.6Google Keyword Planner to Identify Keyword Search Patterns (Locked)
  7. 2.7Live Launch of a Google Search Ad: Part 1 (Locked)
  8. 2.8Live Launch of a Google Search Ad: Part 2 (Locked)
  9. 2.9Live Launch of a Google Search Ad: Part 3 (Locked)
  10. 2.10Live Launch of a Google Search Ad: Part 4 (Locked)
  11. 2.11Live Launch of a Google Search Ad: Part 5 (Locked)
  12. 2.12Campaign Optimization Score (Locked)
  13. 2.13Responsive Search Ads (Locked)
  14. 2.14Ad Extensions (Locked)
  15. 2.15How to Add Money to a Google Ads Account (Locked)

Part 2: Reading lessons

Each lesson is a blog post on this site. Read them in the order given below.

38 lessons. Read them in this order.

Module 1 Plan

  1. How to Learn Digital Marketing: A Hands-on Practical Approach
  2. How to Develop a Digital Marketing Plan Using ChatGPT (with Prompts)
  3. Digital Marketing Agency Pricing Models: Retainer vs Performance vs Project
  4. B2B Sales Pipeline: Stages Explained

Module 2 Build your website

  1. How to Design a Self-Hosted WordPress Website Using Hostinger?
  2. 10 Important Plugins for Your WordPress Website

Module 3 SEO

  1. What is Search Engine Optimization (SEO)? SEO for Digital Marketing Explained
  2. What is Technical SEO? A Simple Guide for Beginners
  3. How to Add a Title Tag to a WordPress Website
  4. How to Set Up a Canonical URL for a WordPress Website?
  5. How to Create an XML Sitemap and Submit It to Google Search Console (WordPress)
  6. How to Check the Backlink Profile of a Website?

Module 4 Content

  1. Content Formats for Consumer Engagement in Content Marketing
  2. Tools for content creation for social media marketing

Module 5 Measure

  1. Getting Started with Google Analytics 4

Module 6 Paid ads

  1. Google Search Ads: Step-by-Step Guide to Search Engine Marketing (SEM)
  2. Google Display Ad Sizes: Recommended Banner Sizes and Formats
  3. YouTube Ads: Step-by-Step Approach to Design and Launch
  4. LinkedIn Ads: Step-by-Step Guide to Launch a LinkedIn Campaign
  5. Twitter (X) Ads: How to Create an Ad Account and Launch a Campaign
  6. Google Ads Automated Bidding Strategies and Campaign Goals
  7. How to Optimise Click-Through Rate (CTR): A Platform-Wise Digital Advertising Guide with Examples
  8. How to Link Meta Ads Cost Data to Google Analytics 4?

Module 7 Earn from your website

  1. How to Set Up Google AdSense for a WordPress Website Using Site Kit?
  2. How to Fix the Ads.txt Error in Google AdSense?

Module 8 More lessons

  1. Step by Step Process to Set Up Facebook Ads
  2. Changes in Facebook (Meta) Bid Strategy Options
  3. What Not to Do in Your Digital Marketing Presentation for a Client?
  4. Learning Path for becoming Full Stack Digital Marketer
  5. What are Organic Sitelinks and How to Earn Them?
  6. How to Develop a List of Placement Websites for Running Display Ads?
  7. Blog Resources for Website Development
  8. How to Set Up Meta Pixel for Facebook Ads?
  9. How to Create a Content Marketing Plan for Your Business?
  10. Channel Attribution in Google Analytics 4 (GA4)
  11. Step by Step Approach to Designing Google Display Ads
  12. Different Ad Extensions (Assets) in Google Search Ads
  13. How to Automate Content Publishing on WordPress Using a Claude Skill

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Want to go further?

The Executive Programme in Digital Marketing at IIM Jammu starts 28 November 2026. Live online, Saturdays, 6 months. Each group launches a real e-commerce store and runs live campaigns.

See EPDM details